Learn how to pronounce the English words SHOW, SHOWER, SOUR, SOAR, SORE, SHORE correctly with this American English pronunciation lesson. SHOWER /ʃaʊər/ SOUR /saʊər/ SOAR & SORE /sɔr/ SHORE /ʃɔr/ SHOW... Learn how to say SHORE and SURE in this American English Pronunciation Lesson. It targets the SH, OR, and ER sounds in this video. There are other acceptable regional pronunciation variations of these words.